We might not realize it, but as developers, we build inaccessible websites all the time. It's not for the lack of care or talent though — it's a matter of doing things the wrong way. In our new book, Inclusive Design Patterns, Heydon Pickering explains how we can craft accessible interfaces without extra effort — and what front-end design patterns we can use to create inclusive experiences. Quality hardcover, 312 pages.

Part I in a series that explores inclusive design at Betterment. This post focuses on making the case to remove the ‘gender question’ as well as some takeaways for building inclusive products.