As interaction designers on Red Hat's User Experience (UX) Design and Ansible product teams, we worked for about six months to build a logo family with the Ansible community. This journey started even earlier when a project manager asked us for a "quick and easy" logo for a slide deck. After gathering a few requirements, we presented a logo to the stakeholders within a few days and without much need for iteration. A few months later, another stakeholder decided they would also benefit from having imagery for their materials, so we repeated the process.