5/13/25

Indeed, there is evidence indicating that feedback delivered immediately after an item may optimise error correction (at least in some settings),43 whereas delayed feedback may enhance retention and transfer for correctly answered questions by providing an appropriately spaced second learning opportunity.44 Again, findings are mixed, and others have found delayed feedback to augment learning equally for both correctly and incorrectly answered questions.41 Interestingly, there may also be a greater advantage to delayed feedback when an initial question is more difficult

Contrary to our hypotheses, the feedback timing effect was non-significant—there was no discernible difference between feedback delivered immediately versus delayed feedback.

Logically if we think about feedback as correcting errors, then it makes sense that we would want pretty immediate feedback. But if we think about feedback as another presentation of the information, then a space ought to improve learning.

“Personal and Professional Support” is now the largest theme by far, stealing most of its new ground from “Technical Assistance & Troubleshooting.”

First, we prompt seven state-of-the-art generative text-to-image models (DALL-E 3, Midjourney v6, Firefly 2, Imagen 2, Imagine, Realistic Vision, and Stable Diffusion XL Turbo) to create 10,320 synthetic marketing images, using 2,400 real-world, human-made images as input. 254,400 human evaluations of these images show that AI-generated marketing imagery can surpass human-made images in quality, realism, and aesthetics. Second, we give identical creative briefings to commissioned human freelancers and the AI models, showing that the best synthetic images also excel in ad creativity, ad attitudes, and prompt following.