In this new context, by comparison, anybody who writes anything, whether it’s an individual or a team, is now exposed in the commons. Everybody is required to review three deliverables other than their own and rank and review them. That’s a little foreign, and there’s a fair amount of pushback on that. People say, “What do you mean, other people can see my stuff?” And I say, “Well, that’s how peer learning works.”

<p>The motive in this kind of social context is altruism. It’s to help others. By contrast, the motive in a business context is all about profit.</p> <p>Enterprise behavior is different. You can’t take the same social technologies and plop them into a profit-making context and expect that people will immediately engage. The question is, once the underlying motivation shifts from purpose to profit, will the motivation to engage persist?</p>

"Much of the unprecedented economic growth of the past 10 years can actually be credited to the doctrine of fair use, as the Internet itself depends on the ability to use content in a limited and nonlicensed manner," CCIA president and CEO Ed Black said in a statement. "To stay on the edge of innovation and productivity, we must keep fair use as one of the cornerstones for creativity, innovation, and, as today's study indicates, an engine for growth for our country."

Recent studies indicate that the value added to the U.S. economy by copyright industries amounts to $1.3 trillion, said Black. The value added to the U.S. economy by the fair use amounts to $2.2 trillion.

Most motivation theories in use today were developed in the United States by Americans and about Americans. Of those that were not, many have been strongly influenced by American theoretical work. Americans' strong emphasis on individualism has led to the expectancy and equity theories of motivation: theories that emphasize rational, individual thought as the primary basis of human behavior. The emphasis placed on achievement is not surprising given Americans' willingness to accept risk and their high concern for performance. The theories therefore do not offer universal explanations of motivation; rather, they reflect the values system of Americans.