The problem with calling it “lurking” makes everyone think negative thoughts. Like our community is full of Peeping Tom’s or other people with nefarious intent. People who don’t talk <strong>are</strong> still participating and learning – just in some non-obvious ways.

Lurking als Lernen: <em>“Lurking is not a problem, as long as lurkers are learning because enough material is created and shared by nonlurkers.”</em> <a href="http://etcjournal.com/2011/04/19/connectivism/" target="_blank">(Claude Almansi)</a>

4Cs of social media: Content, Collaboration, Community and Collective Intelligence

Collaboration can happen at three levels: conversation, co-creation and collective action

The third C, Community, refers to the idea that social media facilitates sustained collaboration around a shared idea, over time and often across space.

The great thing about collective intelligence is that it becomes easier to extract meaning from a community as the size and strength of the community grow.