GoHighLevel - It's time to take your Agency to the Next Level
A marketing and CRM platform with email, membership, course hosting, online community, etc. You can sell both courses and products. Recommended by Dani Watson.
I tried every email marketing tool — these are the best (2024)
Reviews of email marketing tools, narrowed down to MailerLite and Brevo. Well-organized explanation of the process of narrowing down the list and what features were important.
Over 15 Million Subject Lines Tested. #1 Free Tool for Email Marketing - SubjectLine.com
Improve your email message subject lines to increase your open rates. h/t Dani Watkins
DYF’s “All Freelancer Marketing Strategies, Ranked” Master Database | Notion
A database with marketing strategies for freelancers, focused primarily on helping established freelancers and consultants grow their businesses. I'm hesitant to place too much stock in the exact percentages shown for each strategy, but the comparison of which strategies are good for which kinds of freelancers is useful. The notes on how long each strategy takes to be effective and how predictable they are are also helpful.
A Simple Pricing Strategy for Online Courses
This article outlines a process for setting a price for selling online courses, and then evaluating and adjusting based on the data.
AnswerThePublic
Answer the Public describes itself as a "Search listening tool for market, customer & content research." It's a way to see what search terms people enter about a particular topic or brand. If you're wondering what questions people have about a subject, this would give you data about what they search for online. You can only do one search per day for free; otherwise it's $99/month for unlimited searches (which only makes sense if you're doing a LOT of market research).
Marketing YOUR Freelance eLearning Business - YouTube
Ant Pugh on all the marketing tactics he tried when he started freelancing. One problem was that he had no overall strategy for his marketing, just a lot of tactics. The tactics that work for one person might not work for another because they don't fit the strategy.
The Complete Guide To Creating Opt-in Forms That Convert
Massive article on creating opt-in forms and building an email list by Brennan Dunn
RightMessage | The Beginner's Guide To Segmenting Your Email List
How to segment email lists (what segments to use and how to gather the info)
An Informal Learning Business Curriculum - Leading Learning
A collection of podcast episodes on the business of selling and marketing training
How to pre sell your online course — and make it a success - Design Academy
This article explains how the author sold effectively a pilot version of her course at a discounted rate (and with some bonus coaching) before it launched. This method helped her have some income while she was spending time developing the course, rather than doing all the development before earning anything. There are some good tips here on email marketing and gathering information on audience needs too.
How To Create A Money-Making Online Course - Forbes
This isn't about instructional design--it's for SMEs who want to create courses on Udemy to share their expertise. I like the comparison used that creating a 2-3 hour online course takes about as much time as writing a book; that's a good metaphor, at least for an audience of experts with knowledge to sell.
What the F**K is Social Media: One Year Later
Not too serious slideshow on social media, with a number of stats on impact. Emphasizes the idea that social media is a conversation, not a broadcast platform for marketing.
AdViews
Collection of thousands of TV commercials from the 1950s through the 1980s. Most or all of these are still copyrighted, but educators doing projects should fall under fair use.
10 Ways Universities Share Information Using Social Media
Social media approaches for universities. Nothing earth-shattering here, but includes real examples for each of the ideas listed
PR Tactics and The Strategist Online
Twitter tips for PR/marketing