PRICING GRID | ideaMachine Studio
Samples of custom animated videos at different price levels. Great to see how they differentiate the levels. The entry level is $3800/minute, with more options up to $15k/minute.
Explainer video cost
Breakdown of the costs and process for creating animated explainer videos. Entry level is $2k-$4k, but costs can go up to $20k or more for higher quality.
How Much Does Animation Cost Per Minute? (2024 Update)
This article breaks down different tiers of animation from amateur and free tools through high-end broadcast quality prices. This shows more of what you get at each tier of pricing. It will be interesting to see how AI tools affect these prices moving forward, although I think most of the AI video tools aren't quite there for production yet.
Animated Video Price: How To Calculate The Price For Your Animated Video
Pricing for animated videos based on length, animation style, and other variable. It's helpful to have some benchmarks to compare pricing to, even though this is more focused on custom animation rather than tools like Vyond.
WorkWise Design | Instructional Design Subscription
This is an interesting model for instructional design work. It's essentially a retainer, where you subscribe and get to make multiple requests per month (but only 1 or 2 at a time). This is focused on workshops and classroom training, not elearning, but you could use a similar model for selling elearning development as a subscription/retainer.
Learning Development Pricing Calculator - LXD Central
I appreciate the detailed breakdowns of time estimates per task in this article. This would be a very helpful way to create a project plan, even if you've never created an ILT or elearning course before.
However, note the caveat about the hourly rate at the bottom. The calculator uses $60 or $65/hour for pricing, but that's what a vendor would pay its own employees. If you're buying from a vendor, the cost is likely much higher. (Although apparently I'm not taking nearly enough profit for myself if vendors are typically pricing at 2.5 times their cost.)
<span style="font-size: 1rem;">How much should you pay for a learning solution? Why does one vendor quote $5,000 and another $20,000? At its core, the price of a learning solution is a very simple equation – </span><strong style="font-size: 1rem;">Rate x Effort = Price.</strong>
For those organizations that buy learning from third-party vendors these prices may seem quite low, and they are. The $65 rate is commensurate with what one of those companies would pay an employee but does not include all of the overheads, cost of sale, and profit that company would typically account for in the price. As a rule of thumb, a custom learning company will price at about 60% gross margin, which in short-hand means you multiple direct costs by 2.5.
Why I ditched hourly rates as an ID Freelancer... and you should too.
Anna Sabramowicz explains the value of project-based pricing rather than hourly pricing. I'm quoting her two examples of pricing packages as a comparison point. (Also, it's so weird that her husband Ryan is the first comment and pretends that they haven't discussed this before, so ignore how they publicly fawn over each other.)
- Interactive Story: $15,000 <br>Includes needs analysis, scripting for one 7 question interactive story, custom graphics and feedback documentation. <br><br>- Instructional Design Sprint: $7,500<br>One week intensive ID sprint - analysis, design, dev, revisions. For quick turnaround projects.
How Much Should I Charge As A Speaker? Find Out Here!
These benchmarks for professional speaking fees are higher than some other sources, but the infographic at the bottom breaks down the lower end of the range more.
How Much Should You Charge for a Speech?
Pricing suggestions for how much to charge for speaking
How Much to Charge For Public Speaking, Without Apology | Foundr
Benchmarks and suggestions for what to charge for public speaking
The Official Speaker Fee Calculator — The Speaker Lab
Free calculator to determine fees for speaking at in person or virtual events, based on your experience speaking, customization required for the presentation, and more.
Online Course Side Hustle tips
LinkedIn post by Dr. Philippa Hardman with tips for creating an online course as a side hustle. While I don't think most people are going to be making the kinds of profit she is, the pricing tiers made sense to me. More time spent by the instructor and lower ratios = higher prices.
Course creators consistently under value their courses. Completion rates are 61% higher when online courses cost $200 or higher. Per-seat prices are higher when courses offer a "beyond YouTube" experience - i.e. participation, creation & connection.<br><br>These tiers work well for me: <br><br>Premium: ~4 hrs of my time per week: £500-£1k per seat, cohort-instructor ratio of 1:20 <br><br>Mid: ~1-3 hrs of my time per per week: £250-£500 per seat, cohort-instructor ratio of 1:50 <br><br>Scale: ~1-3 hrs of my time per per month: £100-£250 per seat, cohort-instructor ratio of 1:infinite
Workshop on Writing Scenario Questions » Work-Learning Research
Will Thalheimer's workshop on writing scenario questions using his SEDA model. His prices for a 2-day workshop definitely reflect his research and expertise.
<h3 style="text-align: center;"><strong>Two-Day Workshop Fee:</strong></h3>
<p style="text-align: center;">Starting at $19,500<br>
(including travel within contiguous US)<br>
plus workbooks at $95 per participant.</p>
What to Charge for Your Workshop, Training or Webinar — The Counselor's Coach
This article has pricing breakdowns for three different workshops, including one virtual one. I appreciate seeing the numbers here for both expenses and profits, even though this is for a different audience.
My tips on how to formulate a price for your workshop
One person's breakdown of how much time is required to deliver a 6-hour workshop. This includes 9 hours for creating slides and materials, which clearly only includes adapting existing materials and not creating them from scratch.
How much to charge for a training workshop - the pricing essentials
This article walks through some of the different factors in determining pricing for a training workshop
How to Price Your Online Course (Complete Guide to Course Pricing)
Lengthy guide about considerations for pricing online courses from Thinkific. This is aimed at experts who are selling courses, but that also applies to many of us in the L&D field who are branching out into selling course products ourselves.
Sci Ani – Science Animated – Your research brought to life
Provider of custom animation. Whiteboard animation starts around $1600/minute. 2D animation starts around $1900/minute. Full 3D animation starts around $7400/minute
What’s your ideal hourly rate? Find out!
Hourly rate calculator for freelancers. Assuming you have reasonably accurate estimates for your expenses and time (including how much of your time is actually billable), this gives you a target for breaking even and for making a profit.
Next Level Course — Zen Courses
Zen courses offers a "course blueprint" product to help teams map out a curriculum. The scope is very well defined, with a fixed price of $2500 ($500 deposit to secure a spot, the rest paid before the 1st call), 3-4 weeks timeline, booked in advance. Nice use of scarcity ("only 2 spots left for 2018!"). She has a "who is this for" and "who is this not for" list--not for solo entrepreneurs. If they decide to book her for a full course dev, she gives them a credit to that work.
How much does an educational animation cost per minute: $30, $150 or $3000? - F.learning Studio
The lower two prices generally reflect work done in developing countries. This describes the differences in what you'll get for animation at different price points.
What to Charge as an e-Learning Freelancer (and How to Compete with Discounters who Undercharge)
This is less about the specifics of what to charge for freelance services and more about how to charge a reasonable rate for decent quality work. Part of a series on elearning freelance work.
Totara Product Subscriptions
Subscription prices for Totara (customized Moodle). The cheapest option is $2950/year for up to 500 users.
LMS Setup Pricing
Latitude Learning's pricing for LMS setup. Good for comparison
Determining the cost of a custom e-Learning course
Calculator for pricing custom e-learning based on a number of factors (graphics and multimedia, interactivity, instructional design)
Question on SCORM licensing | LinkedIn
This isn't really about SCORM, but a question on pricing e-learning courses for perpetual licenses rather than annual per user fees
Most perpetual license deals I've seen in the eLearning space are usually priced at 3.5x the annual user price plus another 10-15% of the contract value for course maintenance and support.
5 Cost drivers of E-learning projects
The answer to "how much does a course cost" is "it depends." Here's 5 factors affecting pricing for e-learning projects: project management, instructional design, multimedia development, interactivity, and SME availability.
Thoughts on pricing — Stuff & Nonsense, And All That Malarkey
An interesting model for freelance pricing. Instead of doing either fixed price or hourly/daily rates, he bills on weekly rate. For small projects with a clear scope, fixed price works fine, but this method might work better for complex projects with fluid requirements.
Custom e-Learning Costs – Determining Factors | Scholarix e-Learning Solutions
Infographic showing the factors that affect the cost of custom e-learning (graphics & multimedia, interactivity, instructional design).