Speaking from both his head and heart, Dan makes he compelling case that it is <strong>no longer is it enough to show that you are great, you have to show why you are a great</strong> match for a culture and brand of the company you want to work for. You have to be able to sell yourself, your talents, your passions, your uniqueness. (<a href="http://www.21stcenturyskills.org/index.php?option=com_content&task=view&id=261&Itemid=120">Aren't these Key 21st Century Skills?</a>)