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Should You Go With a Male or Female Voice Over?
Should You Go With a Male or Female Voice Over?
Whether male or female voices are better for elearning narration may depend on what tone you're trying to achieve, although the research results are a bit weak. Breaking tradition and stereotypes can sometimes be effective.
“Men’s voices are associated with neutrality, with authoritative, factual information,” explains <a href="http://arthur-chu.com/" target="_blank" rel="nofollow">Arthur Chu</a>, a Cleveland-based artist who’s done voice over work for brands like Safeway and Intel. “The voiceover you want for some kind of authoritative instructional video, or something asserting dry historical fact, is going to be that baritone, somewhat monotone, slightly stern voice.”
“Because females tend to be the more nurturing gender by nature, their voices are often perceived as a helper, more compassionate, understanding, and non-threatening,” says <a href="http://www.debbiegrattan.com/" target="_blank" rel="nofollow">Debbie Grattan</a>, a veteran voice over artist for brands like Apple, Samsung, and Wal-Mart. “This can be important in instructional videos, (sense of patience and compassion in teaching a new skill), corporate/web narration, as well as commercial spots (conveying a less aggressive, more persuasive approach.)”
·voicebunny.com·
Should You Go With a Male or Female Voice Over?
This study examines whether auditory narrator gender (male or female) and presence of a visual image of a woman described in the narrated description (visual image or no visual image) affects the number of extrinsic (appearance related) words recalled
This study examines whether auditory narrator gender (male or female) and presence of a visual image of a woman described in the narrated description (visual image or no visual image) affects the number of extrinsic (appearance related) words recalled
This research found a slight benefit to recall when using male narrators, but it's a small study and the difference wasn't large
There was a marginal difference in percentage of extrinsic words recalled in female vs. male narrator. There was no difference in number of extrinsic words recalled in male-visual, male-no visual, female-visual, female-no visual.
However, when percentage of extrinsic words recalled was analyzed between male and female voice conditions, there was marginal significance, where subjects in the male voice condition recalled a greater percentage of extrinsic words than subjects in the female voice condition. This marginal significance is not enough to definitively conclude that there is a relationship between gender of narrator and recall of extrinsic words.
·mtholyoke.edu·
This study examines whether auditory narrator gender (male or female) and presence of a visual image of a woman described in the narrated description (visual image or no visual image) affects the number of extrinsic (appearance related) words recalled
Parkin's Lot: Gender of voice-over and e-learning effectiveness
Parkin's Lot: Gender of voice-over and e-learning effectiveness
Some gender stereotypes affect the perception of voice over, but gender is likely not the most important characteristic for retention. This post is older and not all the links to citations work
But most <a href="http://www.mtholyoke.edu/courses/lablouin/psych200/project_fall01/narrator.htm">studies</a> that I have seen indicate no statistically significant difference between retention by an audience of one gender of content delivered by a voice of another, or the same, gender. <br> <br>In my experience there are characteristics other than gender that play a much bigger role in engaging a learner audience. Things like dynamism, clarity, 'emotional bonding' with the content, enthusiasm, and perceived subject matter expertise are more important than whether it is a male or a female voice.
·parkinslot.blogspot.com·
Parkin's Lot: Gender of voice-over and e-learning effectiveness
Are Consumers More Responsive to Male or Female Voices in Advertisements?
Are Consumers More Responsive to Male or Female Voices in Advertisements?
This survey is about advertising, not elearning, but the results might be applicable in some situations. A male voice is viewed as more forceful, and a female voice is perceived as more soothing. Half of those surveyed said it made no difference though, and other results were mixed.
·media.theharrispoll.com·
Are Consumers More Responsive to Male or Female Voices in Advertisements?
How Relearning Old Concepts Alongside New Ones Makes It All Stick | MindShift | KQED News
How Relearning Old Concepts Alongside New Ones Makes It All Stick | MindShift | KQED News
Rather than studying and practicing a single skill in blocks, it's more effective to use "interleaved" or variable practice of multiple skills. You remember better this way. It's the opposite of cramming where you might do well on a test but forget it all soon after.
·ww2.kqed.org·
How Relearning Old Concepts Alongside New Ones Makes It All Stick | MindShift | KQED News
Secrets of Star Training Consultants | Training Magazine
Secrets of Star Training Consultants | Training Magazine
Preliminary findings from Saul Carliner and John Murray's research and interviews with "star consultants" in the field of learning
<p>Participants also indicated the types of assignment they feel are inappropriate for them. Most of the assignments refused could be characterized as “conventional.” Several participants specifically mentioned that they distance themselves from training about products and software to focus on more strategic projects.</p> <p>One participant avoids “order-taker projects.” </p>
·trainingmag.com·
Secrets of Star Training Consultants | Training Magazine
The Growth Mindset : Telling Penguins to Flap Harder ? | Disappointed Idealist
The Growth Mindset : Telling Penguins to Flap Harder ? | Disappointed Idealist
Lengthy criticism of growth mindset, looking at both Dweck's research and the way it is misinterpreted and applied in educational policy
To a certain extent, I feel the growth mindset is the equivalent of putting a penguin next to an eagle and inviting them to both take off. When the eagle is a speck in the sky, the observer then tells the penguin that the only reason it isn’t also flying is that it isn’t putting enough effort in. If only it flaps its wings harder, it’ll be chasing the eagle in no time.
·disidealist.wordpress.com·
The Growth Mindset : Telling Penguins to Flap Harder ? | Disappointed Idealist
No Clarity Around Growth Mindset…Yet | Slate Star Codex
No Clarity Around Growth Mindset…Yet | Slate Star Codex
A rare criticism of Dweck's growth mindset research, largely centered around the idea that the results are so dramatic for such small interventions that they can't be real. No proof for falsification is provided (although the author says he looked). There are some more legitimate concerns raised about the social psychology and alternate research showing that yes, innate ability does matter.
A rare point of agreement between hard biodeterminists and hard socialists is that telling kids that they’re failing because they just don’t have the right work ethic is a <i>crappy thing to do</i>. It’s usually false and it will make them feel terrible. Behavioral genetics studies show pretty clearly that at least 50% of success at academics and <a href="slatestarcodex.com/2015/02/01/talents-part-2-attitude-vs-altitude/">sports</a> is genetic; various sociologists have put a lot of work into proving that your position in a biased society covers a pretty big portion of the remainder. If somebody who was born with the dice stacked against them works very hard, then they might find themselves at A2 above. To deny this in favor of a “everything is about how hard you work” is to offend the sensibilities of sensible people on the left and right alike.
So basically, you take the most vulnerable people, set them tasks you know they’ll fail at, then lecture them about how they only failed because of insufficient effort.
·slatestarcodex.com·
No Clarity Around Growth Mindset…Yet | Slate Star Codex
Abstract of Study Related to Storytelling « Karl Kapp
Abstract of Study Related to Storytelling « Karl Kapp
In a comparison of narrative and expository format for video instruction, learners retained more information with the narrative format.
In a controlled experiment, participants listened to videotaped instruction presented in either narrative or expository form and presented at<br> either a normal or a moderately compressed rate. Results indicate a relationship between organization<br> and retention such that audience members retain more information when it is presented in a<br> narrative style and when it is presented at a normal presentation rate. Practically, the results suggest advantages for narrative form in the everyday practice of instructional communication.
·karlkapp.com·
Abstract of Study Related to Storytelling « Karl Kapp
Don't fall for these adult learning myths
Don't fall for these adult learning myths
"How to be a learning mythbuster" from Cathy Moore. Part of this is the broader problem that most people are lousy at understanding research and verifying sources. This isn't exclusive to the learning profession. We should be better about avoiding the myths in our own field though.
We work in organizations that believe harmful myths. We’re pressured to work as if the myths are true, and we can’t or don’t take the time we need to keep our knowledge up to date and combat the myths.
·blog.cathy-moore.com·
Don't fall for these adult learning myths
The Top 20 Most Popular LMS Software Solutions powered by Capterra
The Top 20 Most Popular LMS Software Solutions powered by Capterra
Capterra's analysis of top LMSs by customers, users, and social media popularity. Many people only review 2-3 LMSs before making a decision. This list gives people some additional choices to review while still being a manageable list. The explanation of their research is linked below the infographic.
·capterra.com·
The Top 20 Most Popular LMS Software Solutions powered by Capterra
eLearning Guild Research: Gender Issues in Pay, or What You Don't Know Does Hurt You by Patti Shank : Learning Solutions Magazine
eLearning Guild Research: Gender Issues in Pay, or What You Don't Know Does Hurt You by Patti Shank : Learning Solutions Magazine
Patti Shank on the gender gap in e-learning pay (almost 10% lower on average). Educate yourself and do a better job negotiating your own salary, at least as one way to improve the issue.
·learningsolutionsmag.com·
eLearning Guild Research: Gender Issues in Pay, or What You Don't Know Does Hurt You by Patti Shank : Learning Solutions Magazine
If You Want To Get Something Done, Get Out Of The Office « Annie Murphy Paul
If You Want To Get Something Done, Get Out Of The Office « Annie Murphy Paul
Case study on how allowing employees to work from home increased productivity
<p>“The results we saw at Ctrip blew me away. Ctrip was thinking that it could save money on space and furniture if people worked from home and that the savings would outweigh the productivity hit it would take when employees left the discipline of the office environment.</p> <p>“Instead, we found that people working from home completed 13.5% more calls than the staff in the office did—meaning that Ctrip got almost an extra workday a week out of them. They also quit at half the rate of people in the office—way beyond what we anticipated. And predictably, at-home workers reported much higher job satisfaction.”</p>
<p>One other fascinating insight from the interview: Bloom notes that those who liked the work-at-home option most were people:</p> <p>” . . . who have established social lives—older workers, married workers, parents. We found that the younger workers whose social lives are more connected to the office tend to not want to work from home as much.</p>
·anniemurphypaul.com·
If You Want To Get Something Done, Get Out Of The Office « Annie Murphy Paul
The Effects of Feedback Interventions on Performance: A Historical Review, a Meta-Analysis, and a Preliminary Feedback Intervention Theory (Kluger & DeNisi, 1996) | Reading for Pleasure
The Effects of Feedback Interventions on Performance: A Historical Review, a Meta-Analysis, and a Preliminary Feedback Intervention Theory (Kluger & DeNisi, 1996) | Reading for Pleasure
Research on the effects of feedback interventions. Feedback is not always beneficial for learning; in some cases, it can actually depress performance.
<p>The MCPL literature suggests that for an FI to directly improve learning, rather than motivate learning, it has to help the recipient to <em>reject erroneous hypotheses.</em> Whereas correcting errors is a feature of some types of FI messages, most types of FI messages do not contain such information and therefore should not improve learning—a claim consistent with CAI research.</p> <p>Moreover, even in learning situations where performance seems to benefit from FIs, learning through <em>FIs may be inferior to learning through discovery</em> (learning based on feedback from the task, rather than on feedback from an external agent). Task feedback may force the participant to learn task rules and recognize errors (e.g., Frese &amp; Zapf, 1994), whereas FI may lead the participant to learn how to use the FI as a crutch, while shortcutting the need for task learning (cf. J. R. Anderson, 1987). </p>
In the MCPL literature, several reviewers doubt whether FIs have any learning value (Balzer et al., 1989; Brehmer, 1980) and suggest alternatives to FI for increasing learning, such as providing the learner with more task information (Balzer et al., 1989). Another alternative to an FI is designing work or learning<br> environments that encourage trial and error, thus maximizing learning from task feedback without a direct intervention (Frese &amp; Zapf, 1994).
·dixieching.wordpress.com·
The Effects of Feedback Interventions on Performance: A Historical Review, a Meta-Analysis, and a Preliminary Feedback Intervention Theory (Kluger & DeNisi, 1996) | Reading for Pleasure
Those Who Do, Can’t Teach: Why SMEs Make Bad Instructors
Those Who Do, Can’t Teach: Why SMEs Make Bad Instructors
Example of why experts often can't teach well (or write good courses without an ID) based on research of NICU nurses who knew how to recognize infections but were such experts that their knowledge had become automatic and intuitive for them.
<p>When you’re a domain expert in your field, it’s difficult to step back and remember what it was like to be a beginner. Once we have knowledge, it’s very hard to remember what life was like without it.</p> <p>Instead of placing the burden of training on a subject-matter expert, it’s often more effective to establish a collaboration between subject-matter experts and trainers who are experts in breaking down information, recognizing the critical elements, and putting it back together in a way that’s digestible for people who aren’t experts. </p>
·dashe.com·
Those Who Do, Can’t Teach: Why SMEs Make Bad Instructors
Optimal Video Length for Student Engagement | edX
Optimal Video Length for Student Engagement | edX
In edX courses, about 6 minutes is the maximum length students will watch. In traditional online graduate courses for credit, the length could be longer, but this is a good reminder to keep things short.
The optimal video length is 6 minutes or shorter -- students watched most of the way through these short videos. In fact, the average engagement time of any video maxes out at 6 minutes, regardless of its length. And engagement times decrease as videos lengthen: For instance, on average students spent around 3 minutes on videos that are longer than 12 minutes, which means that they engaged with less than a quarter of the content.
·blog.edx.org·
Optimal Video Length for Student Engagement | edX