<span style="font-size: 1rem;">How much should you pay for a learning solution? Why does one vendor quote $5,000 and another $20,000? At its core, the price of a learning solution is a very simple equation –&nbsp;</span><strong style="font-size: 1rem;">Rate x Effort = Price.</strong>

For those organizations that buy learning from third-party vendors these prices may seem quite low, and they are. The $65 rate is commensurate with what one of those companies would pay an employee but does not include all of the overheads, cost of sale, and profit that company would typically account for in the price. As a rule of thumb, a custom learning company will price at about 60% gross margin, which in short-hand means you multiple direct costs by 2.5.

- Interactive Story: $15,000&nbsp;<br>Includes needs analysis, scripting for one 7 question interactive story, custom graphics and feedback documentation. <br><br>- Instructional Design Sprint: $7,500<br>One week intensive ID sprint - analysis, design, dev, revisions. For quick turnaround projects.

Next example: a training on "Cryogenic nitrogen and associated dangers". We started this training with an impactful image: An industry hall, exit door in the back and some materials obstructing the exit. All of a sudden, a cryogenic fog sets up, making it impossible to see the floor. Question to the learner was: Find your way out, without stumbling (and thus suffocating). Remember the materials? Remember you are dealing with nitrogen? Without explicitly listing learning objectives in the beginning of the e-Learning, we captured learners' attention, making them eager to learn more about other characteristics of nitrogen and the safety measures in such environments.