Donald Clark Plan B: Brilliant 35 studies in media and learning
Great summary of research points on our perceptions of media with implications for using media effectively for learning. For example, audio quality matters a lot, but video quality can be low and still effective. Large, wide screens are preferred over higher quality images on smaller screens.
35 psychological studies into the human reaction to media all point towards the simple proposition that people react towards media socially even though, at a conscious level, they believe it is not reasonable to do so. They can't help it. In short, people think that computers are people, which makes e-learning work.
As long as a media technology is consistent with social and physical rules, we will accept it. Read that last part again, 'as long as a media technology is consistent with social and physical rules'. If the media technology fails to conform to these human expectations - we will very much not accept it.