Drape's Takes: Surveys Via Google Spreadsheets
How to create surveys using Google Spreadsheets
Create Online Surveys: Guide To The Best Free Services
Comparison of free tools for online surveys
Wording for rating scales
Tips on how to write rating scales for surveys, with examples of what not to do and how to improve them
Formfacade - Customize Google Forms UI
Use Google Forms but customize the look and feel so it's more modern, plus additional features. This is a paid tool, but it's cheaper than Typeform for a similar style.