I have extensive experience using Adobe Captivate and TechSmith Camtasia Studio. In my experience, it will take you approximately <strong>2 hours of labor</strong> to produce<strong> 1 minute of eLearning playtime</strong> if you use Adobe Captivate. If you use Camtasia, your labor will go down a bit (<strong>1.5 hours for every 1 minute of playtime</strong>). If Articulate Storyline is your tool of choice, developers who use that tool have told me that Storyline is on a par with Captivate. In that case, you should plan on <strong>2 hours of labor</strong> to produce every <strong>1 minute</strong> of Storyline eLearning.

The optimal video length is 6 minutes or shorter -- students watched most of the way through these short videos. In fact, the average engagement time of any video maxes out at 6 minutes, regardless of its length. And engagement times decrease as videos lengthen: For instance, on average students spent around 3 minutes on videos that are longer than 12 minutes, which means that they engaged with less than a quarter of the content.

Most perpetual license deals I've seen in the eLearning space are usually priced at 3.5x the annual user price plus another 10-15% of the contract value for course maintenance and support.