<h3>Principle 1: The online world is a medium unto itself. </h3> <p> The search for excellence begins with this principle: The online world is a medium unto itself (Carr-Chellman &amp; Duchastel, 2000; Ellis &amp; Hafner, 2003). It is not just another learning environment, like a separate classroom down the hall; it is a categorically different learning environment. There are vastly different dynamics in online versus on campus courses.</p>

Principle 2: In the online world content is a verb.

We are moving to a mode of learning that is less dependent on information acquisition and is more centered on a set of student tasks and assignments that make up the learning experiences that students will engage in, in order to meet the objectives of the course (Carr-Chellman &amp; Duchastel, 2000). In the online world, content is a verb.

Principle 5: Sense of community and social presence are essential to online excellence.

Establishing a sense of community often signals movement to a deeper learning experience (Benfield, 2001). It is through sustained communication that participants construct meaning (Garrison, et al., 2000) and come to a more complete understanding of the content. Indeed it is through such interaction and through attending to the processes of learning and teaching (as opposed to attending only to content) that a deeper rather than a surface approach to learning is encouraged (Ramsden, 2003). Without this connection to the instructor and the other students, the course is little more than a series of exercises to be completed.

Principle 7: A great web interface will not save a poor course; but a poor web interface will destroy a potentially great course.

Principle 8: Excellence comes from ongoing assessment and refinement.