As Chris says often, “Technology is not additive; technology is transformative.”

Finally, the one real head twister that I got yesterday was during Chris’s own session when he was talking about how his thinking is moving away from the “having kids publish globally to the world” product piece of all of this a “let’s focus on the process of community building and publishing within the walls” approach.

The culture of sharing and participation that is created within the local community is more important almost that making those connections outside.

The sculpture demonstrated a fascinating idea: given fewer rules, people actually behaved in more creative, co-operative, and collaborative (or competitive, as the case may be) ways.

Any time you construct specific rules of engagement, they are instantly open to interpretation and circumvention, and we want our members to negotiate their place with each other, not with The Authority.

Any community—online or off—must start slowly, and be nurtured. You cannot “just add community.” It simply must happen gradually. It must be cared for, and hosted; it takes time and people with great communication skills to set the tone and tend the conversation.

We also tried to create an egalitarian playing field. At a glance, visitors can’t differentiate a professional photographer with an enormous lens from an enthusiast just getting started in photography. There is no indication of “quality” apart from the content itself.

Participate in the community you’re trying to build. Add content, make contact, show yourself as a person and have fun.