<img src="http://blogs.salon.com/0002007/images/socialfluency.jpg" title="" alt="social fluency" />

Change has to start with an identified need, not with a good idea. Generally, we only change when we must. Listen for needs.

Change, like great research, begins with asking important questions, and provoking respondents to self-change instead of trying to persuade or impose it.

Experiment. The best, profound changes come from masses of iterative learning and exploration of possibilities.