How To Create A Money-Making Online Course - Forbes
This isn't about instructional design--it's for SMEs who want to create courses on Udemy to share their expertise. I like the comparison used that creating a 2-3 hour online course takes about as much time as writing a book; that's a good metaphor, at least for an audience of experts with knowledge to sell.
How to pre sell your online course — and make it a success - Design Academy
This article explains how the author sold effectively a pilot version of her course at a discounted rate (and with some bonus coaching) before it launched. This method helped her have some income while she was spending time developing the course, rather than doing all the development before earning anything. There are some good tips here on email marketing and gathering information on audience needs too.
Marketing YOUR Freelance eLearning Business - YouTube
Ant Pugh on all the marketing tactics he tried when he started freelancing. One problem was that he had no overall strategy for his marketing, just a lot of tactics. The tactics that work for one person might not work for another because they don't fit the strategy.
AnswerThePublic
Answer the Public describes itself as a "Search listening tool for market, customer & content research." It's a way to see what search terms people enter about a particular topic or brand. If you're wondering what questions people have about a subject, this would give you data about what they search for online. You can only do one search per day for free; otherwise it's $99/month for unlimited searches (which only makes sense if you're doing a LOT of market research).
