PR Tactics and The Strategist Online
Twitter tips for PR/marketing
10 Ways Universities Share Information Using Social Media
Social media approaches for universities. Nothing earth-shattering here, but includes real examples for each of the ideas listed
AdViews
Collection of thousands of TV commercials from the 1950s through the 1980s. Most or all of these are still copyrighted, but educators doing projects should fall under fair use.
What the F**K is Social Media: One Year Later
Not too serious slideshow on social media, with a number of stats on impact. Emphasizes the idea that social media is a conversation, not a broadcast platform for marketing.
How To Create A Money-Making Online Course - Forbes
This isn't about instructional design--it's for SMEs who want to create courses on Udemy to share their expertise. I like the comparison used that creating a 2-3 hour online course takes about as much time as writing a book; that's a good metaphor, at least for an audience of experts with knowledge to sell.
How to pre sell your online course — and make it a success - Design Academy
This article explains how the author sold effectively a pilot version of her course at a discounted rate (and with some bonus coaching) before it launched. This method helped her have some income while she was spending time developing the course, rather than doing all the development before earning anything. There are some good tips here on email marketing and gathering information on audience needs too.
An Informal Learning Business Curriculum - Leading Learning
A collection of podcast episodes on the business of selling and marketing training
RightMessage | The Beginner's Guide To Segmenting Your Email List
How to segment email lists (what segments to use and how to gather the info)
The Complete Guide To Creating Opt-in Forms That Convert
Massive article on creating opt-in forms and building an email list by Brennan Dunn
Marketing YOUR Freelance eLearning Business - YouTube
Ant Pugh on all the marketing tactics he tried when he started freelancing. One problem was that he had no overall strategy for his marketing, just a lot of tactics. The tactics that work for one person might not work for another because they don't fit the strategy.
AnswerThePublic
Answer the Public describes itself as a "Search listening tool for market, customer & content research." It's a way to see what search terms people enter about a particular topic or brand. If you're wondering what questions people have about a subject, this would give you data about what they search for online. You can only do one search per day for free; otherwise it's $99/month for unlimited searches (which only makes sense if you're doing a LOT of market research).
A Simple Pricing Strategy for Online Courses
This article outlines a process for setting a price for selling online courses, and then evaluating and adjusting based on the data.