Before mass media, ordinary people painted, wrote poems and short stories, sang and played the piano. Then mass media not only took over all our discretionary time, it intimidated us with its multi-million dollar production budgets, its worship of celebrity and its stranglehold on the public consciousness. With web 2.0, the staus qou has been re-established. People once more feel empowered to be creative again; no more just voyeurs of the supposedly clever and talented.