Depending on the length of the script..ie. 5 minutes vs. 1 hour...some narrators charge a flat fee for the first hour (about $250hr depending on your demographic area) with incremental fees for any time over the estimated amount. Of course a 1 hour long course script may take the narrator 2 hours to narrate into final form. I've been producing videos for years and you can easily spend a half hour on a 30 second script.

In the training/e-learning/corporate market you should pay your VO person at least $250 for the first hour, more if a special talent is required. That's just for voicing, mind you. I also have my own home studio (where I also do work for broadcast) and I don't think it's unreasonable for such VO folks to charge something for the post-production and file management activities. At that point you're asking for someone who can voice AND edit. Two services, two charges. Not everyone can do that.

Since this became a general discussion on rate structures, I thought I would chime in that another method exists. You can take a look at the Narrator Files (www.narratorfiles.com). The rate structure is based on a flat $20 per-page fee, the talent is professional and turnaround is 2-3 business days.

I've found it best to determine the finished number of minutes of narration by taking the number of words divided by 160, which is the average rate of narration words per minute.

To calculate finished minutes, I divide the script words by 170wpm. The rate per finished minute for the talents range from $10 to $50 depending on their skill and popularity. The session minimum is generally either $150 or $300 -- as requested by the talent to accommodate their studio and/or editing fees. Most have a home studio and are non-union.

An experienced studio with a proven, accurate/productive narrator and engineer will often charge about $200-350 for an hour of finished, edited, professional audio.

It varies according to the project itself, however I usually charge 250 USD for the first hour, 240USD for the second hour, counting down goes till the minimum charge 150USD/H, this is the pricing structure for Arabic voice over in a very professional studio, a professional presenter and voice engineer.

<h2><em>eLearning, ESL, How-To-Video, Tutorial . . . </em></h2> <p>Much of this work is long-form and/or on-going work. Therefore clients in this category often pay less than other types of narration. Since recording times tend to be lengthy for this type of work, we encourage you to charge per hour.</p> <h3>"PER HOUR" RATES</h3> <ul class="square"> <li>$50 to $300</li> </ul> <h3>NOTES</h3> <ul class="square"> <li>Be sure to set a 1-hour minimum</li> <li>After the first hour charge in ¼-hour increments</li> <li>Consider offering a lower "bulk rate" If a client hires you for an on-going project (you're guaranteed a new script once a month, once a week, etc.).</li></ul>

A common instance of this is that your screen directions should be, “When you’ve completed the exercise, click the Next button.” If you write, “Click the Next button when you’ve completed the exercise,” at least some participants will click Next before they listen to the rest of the sentence.

But most <a href="http://www.mtholyoke.edu/courses/lablouin/psych200/project_fall01/narrator.htm">studies</a> that I have seen indicate no statistically significant difference between retention by an audience of one gender of content delivered by a voice of another, or the same, gender. <br> <br>In my experience there are characteristics other than gender that play a much bigger role in engaging a learner audience. Things like dynamism, clarity, 'emotional bonding' with the content, enthusiasm, and perceived subject matter expertise are more important than whether it is a male or a female voice.

There was a marginal difference in percentage of extrinsic words recalled in female vs. male narrator. There was no difference in number of extrinsic words recalled in male-visual, male-no visual, female-visual, female-no visual.

However, when percentage of extrinsic words recalled was analyzed between male and female voice conditions, there was marginal significance, where subjects in the male voice condition recalled a greater percentage of extrinsic words than subjects in the female voice condition. This marginal significance is not enough to definitively conclude that there is a relationship between gender of narrator and recall of extrinsic words.

“Men’s voices are associated with neutrality, with authoritative, factual information,” explains <a href="http://arthur-chu.com/" target="_blank" rel="nofollow">Arthur Chu</a>, a Cleveland-based artist who’s done voice over work for brands like Safeway and Intel. “The voiceover you want for some kind of authoritative instructional video, or something asserting dry historical fact, is going to be that baritone, somewhat monotone, slightly stern voice.”

“Because females tend to be the more nurturing gender by nature, their voices are often perceived as a helper, more compassionate, understanding, and non-threatening,” says <a href="http://www.debbiegrattan.com/" target="_blank" rel="nofollow">Debbie Grattan</a>, a veteran voice over artist for brands like Apple, Samsung, and Wal-Mart. “This can be important in instructional videos, (sense of patience and compassion in teaching a new skill), corporate/web narration, as well as commercial spots (conveying a less aggressive, more persuasive approach.)”