Advertising

Foreword from the report ‘Rebuilding Public Trust in UK Advertising‘ “A brand without trust is just a product and advertising without trust is just noise.” This was my call-to-action when I set out my agenda

Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition that aims to come up with global standards on digital advertising to help rid the internet of…

Outlawing adverts that push high-carbon products such as SUVs would be a simple win for regulators looking to take climate action, says Andrew Simms

2015 marks the 65th anniversary of George Orwell's death. By the time he died he was living on the remote island of Jura, isolated from a consumerist society that he saw as plagued with problems. For Orwell, advertising was to blame for many of these issues since it inflamed consumer desires for materialistic goods. As he so memorably stated:

Regulators took issue with the declaration that Persil detergent was 'kinder to our planet.'

The paper aims to create a clearer understanding of the nature of sustainability leadership and how it can contribute to transformational change. It does this by locating sustainability within the leadership literature, defining the concept of sustainability leadership, and presenting a model of sustainability leadership in practice.

COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

Maybe this is a moment our industry finds a fresh purpose and a new respect.

Ad-blocking consumers and cost-cutting clients make for “dangerous days for advertisers,” according to a new report.

The world is in climate crisis. Do agencies have a duty to act?

New research further highlights the risks brands face as a result of over-targeting, with negative feelings towards advertising all stemming from precision marketing rather than brand-building activities.

The coronavirus outbreak provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy of the UK, says AA president Keith Weed.

Brands need to tackle ad fraud and and take on difficult issues, says Unilever chief marketing and communications officer Keith Weed.

A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.

The eighth LEAD flagship summit's key messages reflect a changing Britain and its challenges and opportunities

Consumer trust in advertising has become a little shaky. Here’s a look at the current state of play in five charts.

If I had to characterize the ad industry essentially since it died of self-inflicted wounds, I'd say something very simple. For the last t...