Marketing Sector Activity

Foreword from the report ‘Rebuilding Public Trust in UK Advertising‘ “A brand without trust is just a product and advertising without trust is just noise.” This was my call-to-action when I set out my agenda

Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition that aims to come up with global standards on digital advertising to help rid the internet of…

With the leading marketing and design specialists from the U.S. and across the globe, the Dream Team at Trust Relations is uniquely qualified to help you

Outlawing adverts that push high-carbon products such as SUVs would be a simple win for regulators looking to take climate action, says Andrew Simms

2015 marks the 65th anniversary of George Orwell's death. By the time he died he was living on the remote island of Jura, isolated from a consumerist society that he saw as plagued with problems. For Orwell, advertising was to blame for many of these issues since it inflamed consumer desires for materialistic goods. As he so memorably stated:

Regulators took issue with the declaration that Persil detergent was 'kinder to our planet.'

Bob Hoffman argues that after 10 years of scandal, trauma and confusion, scepticism can and should be a desirable trait for marketers.

The paper aims to create a clearer understanding of the nature of sustainability leadership and how it can contribute to transformational change. It does this by locating sustainability within the leadership literature, defining the concept of sustainability leadership, and presenting a model of sustainability leadership in practice.