Economics of trust

Yotpo’s latest poll of 2,000 US consumers uncovers key trends in customer loyalty.

Customer loyalty is critical to the survival, let alone growth and digital transformation, of any company. Why is it so important?

Most marketers believe that trust in brands is declining. I surveyed 472 marketers and they’re four times more likely to think brand trust has declined than risen over the last 20 years.

Customer experience is incredibly valuable. Without a customer focus, companies simply won’t be able to survive. These 50 statistics prove the value of customer experience and show why all companies need to get on board.

A growing number of organizations suddenly are into employee experience. So, what is it?

A recent study found Wegmans ranks second as America's best-loved brands. A look at why Wegmans gains such high levels of customer loyalty and devotion and that its loyalty and devotion to its employees is what sets it apart.

When we think about digital transformation in the supply chain, the benefit of customer loyalty tends to go unmentioned in the ROI rationale. Why is that?

Loyal customers spend 67% more on products and services than new customers. Learn more about the importance of customer loyalty.

The highest value collection of intangible assets is captured in a subcategory called brand. Brand is the expressed combination of perceptions

Sometimes you see brands on the balance-sheet, sometimes you don’t

Many senior executives and investors are surprised that the value of intangible assets are five times greater than tangibles for most major businesses. For S&P 500 companies in 2018, tangibles…

It comes from transparency, and transparency is the norm today.

When employees doubt a manager’s integrity, the problem can show up on the bottom line.

It's logical to assume consumers might lose trust in a company after a data breach or misuse of personal information. But many businesses vastly underestimate the severity of these security mishaps in the eyes of their consumers.

As data breaches highlight public demand for data privacy, companies must recognize that losing consumer trust means losing business.

Toyota, Tiger and other brands need to rebuild relationships with consumers.

Earning trust has long been fundamental to a brand’s role — while it remains a fundamental component of brand-building, it’s becoming harder and harder to earn trust with today’s consumers.

Trust in traditional offline ad formats is still strong—especially among Millennials New York – Sept. 28, 2015 – The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the...

Having a close friend recommend your product can be the deciding factor for a consumer considering your offerings. Here’s why PR pros and marketers should nurture these connections. How do you decide which brand you’ll buy? When selecting a new product or service, many consumers look for an indicator that their transaction will be safe […]

For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to…

Building brand trust is an essential step for any company looking to retain, and attract customers. However, many companies fall victim to the same five common mistakes. Read on to discover what these mistakes are, and how they can be overcome to build greater brand trust.

Steve Jobs famously proclaimed, "A brand is simply trust". Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.

Key Difference - Loyalty vs Trust Loyalty and trust are important aspects of any strong relationship. Although loyalty and trust are interconnected, they

Achieving brand loyalty is more challenging than ever. Savvy customers demand authenticity and are more than willing to shop around to find it.

Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why

The loyalty industry's largest collection of recent, relevant customer and member loyalty statistics (updated regularly)