Economics of trust

American shoppers have had enough of "fine print," and want to support brands that are totally transparent about what their products contain.

Customer experience is a top business priority in 2021. Here, we explain why it's become so important, backed by 37 customer experience statistics.

It's not even close to avocado toast.

What keeps your customers coming back time after time? These 13 eye-opening statistics highlight customer trends in 2017.

A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way of viewing things, however,

More than 90 percent of people trust family and friends' brand recommendations. Just 38 percent trust info from advertisers.

We help some of the world's largest (and smartest) companies through analysis, training and coaching the art and science of building trust.

Trust is about more than whether you can leave your house unlocked. It's responsible for the difference between rich and poor.

Almost everywhere we turn, trust is on the decline. We find low trust in our society at large, in our institutions and in our companies. Research shows that only 51 percent of employees trust senior management, and only 28 percent believe CEOs are a credible source of information. This compels us to ask two questions. […]