Brands should be in preparation for recovery. If not, they will suffer all the downsides of the financial crisis and miss out on the rebound as the economy recovers.

The eighth LEAD flagship summit's key messages reflect a changing Britain and its challenges and opportunities

Keith Weed, Unilever’s former CMO and now president of the UK’s Advertising Association, used a speech at Advertising Week in New York last week to call on the US ad industry to work with their British counterparts to restore trust in advertising and the media.

Life has not slowed down much for Keith Weed since his retirement from his role as Unilever’s chief marketing and communications officer in May. We speak

Keith Weed might have left Unilever after 35 years in 2019, but since then the FMCG giant’s former top marketer has been more in demand than ever. As well as presiding over the Advertising Association (AA), Weed has become an angel investor in several startups including influencer platform Tribe. He’s even taken on the role of The Drum’s official agony uncle.

Brands need to tackle ad fraud and and take on difficult issues, says Unilever chief marketing and communications officer Keith Weed.

Despite initiatives aimed at tackling bad advertising, stereotyping and building a sustainable future for digital, trust in the marketing industry is plummeting. But Unilever's outgoing marketing boss Keith Weed believes the situation is retrievable.

The coronavirus outbreak provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy of the UK, says AA president Keith Weed.

AA president Keith Weed outlined a series of steps in his keynote speech at the ISBA conference this morning (5 March).

Our industry makes an enormous contribution to society and we now have an opportunity to rebuild public trust in what we do.