Build new relationships based on trust and mutual support
Maybe this is a moment our industry finds a fresh purpose and a new respect.
Are agencies morally responsible for the impact clients have on the planet?
The world is in climate crisis. Do agencies have a duty to act?
The Advertising Industry Has a Problem: People Hate Ads - The New York Time
Ad-blocking consumers and cost-cutting clients make for “dangerous days for advertisers,” according to a new report.
Advertising's new age of responsibility
Our industry makes an enormous contribution to society and we now have an opportunity to rebuild public trust in what we do.
The advertising industry has been living a lie - Business Insider
COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.