Whose idea was carbon footprinting?
In my book, Sustainable Web Design, I tell the story of how the junk food industry addressed the growing problem of litter in the 1970’s. As companies such as Coca-Cola increasingly promoted products sold in disposable packaging, towns and cities became cursed by litter on their streets. In one of the greatest public relations successes of modern history, these companies banded together to launch a campaign to convince the public that the litter on the streets was not the fault of the companies whose logos were printed on it, but of the ordinary people who had dropped it. They founded a puppet environmental organisation called