LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn't even increase security, but it does cost you business due to login failures.

Sign up forms are one of the trickiest web pages to design. Including and excluding certain form elements affects the conversion rate.

People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.

Paddy Donnelly, an Irish UX/Web Designer in Belgium who really lives on the Internet. Aspires to be a webmaster. Co-host of @sameforyou. Remembers when Pluto was a planet.

The need to cram as much into the top few inches of any interface has become nearly branded on the design psyche over the years. Milissa Tarquini considers how the myth of the fold does everyone invol…

The myth of the page fold: evidence from user testing

LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual desig…

Huge is a full service digital agency headquartered in Brooklyn with offices worldwide. We transform brands and build businesses.