On photographing Steve Jobs | TUAW - The Unofficial Apple Weblog
According to PDN Pulse, Albert Watson took the photo back in 2006 during a shoot for Fortune. Having heard of Jobs's reputation as a demanding man, even when it came to photo shoots, Watson did a great deal of preparation and research for his session with Jobs. Steve was bemused that Watson was shooting with film instead of digital, but he agreed when Watson said he didn't feel digital was "quite here yet." "We'll get there," was Steve's reply. The photo session with Watson was relatively low-key compared to other Jobsian sessions; Jobs gained notoriety as a "nightmare subject" among photographers, mostly because of how much control he demanded over shoots.