Stealthy Swipp raises $3.5M, takes a swipe at Twitter and Facebook | VentureBeat
After some prying — and boy did we pry — Thorson boiled Swipp down to “a social data play” that will “extract a lot more knowledge and intelligence from the communities than Facebook and Twitter do.” The 10-person startup also believes it has hit upon a never-seen-before business model that will appeal to brands.