Lala Founder Unveils $41 Million Real-Time Photo-Sharing App Called Color | Fast Company
He calls it "elastic networking," meaning your social graph is constantly updating based on use, proximity, and interaction. There are no friend requests on Color. There are no profiles. When you get nearby a fellow Color app user, he or she will automatically pop into your social circle, or "visual bulletin." Depending on how much you interact with this person, Color will automatically adjust who shows up on the bulletin, and who does not. Color is unlike any social network you've experienced before, although you'll notice elements of Foursquare, Facebook, Instagram, Foodspotting, and others in there. "I think a lot of people touched upon the ideas we're about to do--we just vertically integrated it all," says Nguyen, who has some choice words for most of his potential competitors. For one, he knocks other photo-sharing apps as "mice nuts," and disagrees with Instagram's use of trendy filters. "No one sees through filters," he quips. "I never see life in that perfect sepia moment, and I don't see things in black and white."
