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Users are not idiots. They buy use cases, not hardware.

UPDATE: The information here comes from consultation with Final Cut Pro X's product managers at Apple.]

After analyzing 22 million tweets last year, researchers at Hewlett-Packard found that it’s not enough to attract Twitter followers — you must inspire those followers to take action. That could mean persuading them to try Bikram yoga, donate to the Sierra Club or share a recipe for apple pie. In other words, influence is about engagement and motivation, not just racking up legions of followers.

RT @palafo: NYTimes: Hacking Group @LulzSec Says It Is Ending Spree by @nickbilton #307 #sn

http://www.google.com/reader/view/user%2F15650323335570657892%2Flabel%2Fcool

What's Going On With Google TV? via Consumer Reports #twig #308