Climate Communications

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ear Messages… To begin with, your message must be as simple and clear as possible. That’s because the less you say, the more you’re heard. Saying less means you’re only choosing to verbalize – and audiences will only hear – the most valuable parts of your message. Which means your message is more likely to stick. And you can learn what the most valuable things to say are by using audience research to determine what resonates with people. (Or skip to the end of this post if you simply can’t wait any longer.) Repeated Often … Once you have your clear simple message, press repeat. Again and again. Repetition is the mother of learning (and liking, and trust.) And you don’t need to repeat the exact same words over and over – adapt the message, elaborate it, but no matter what, find ways to say it early and often. Then find ways to further reinforce your message with visuals and metaphors to add color and make it memorable. By a Variety of Trusted Voices Finally – communication is only effective in a context of trust. Doctors, nurses, and health professionals are among the most-trusted voices in America on all sorts of issues – including on climate and health. For those outside the healthcare industry, focus your conversations on audiences who already know or trust you. The result: if your messages are simple and clear, other trusted voices – even member