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Over a million people viewed my post on unread UN reports.
The irony wasn’t lost on me.
A post about UN reports was read more than the actual UN reports!🫣
That post unpacked the problems (if you missed it, you can have a look at the link below).
This post is about the solutions that came from the comment section.
Here’s what the LinkedIn community had to teach the UN:
1️⃣ Use the “Dip, Swim, Dive” Framework
Dip = 30-second hook for opening paragraphs and social media
Swim = executive summary that actually summarises.
Dive = full technical report for specialists.
Most people never dive. But everyone needs to dip.
2️⃣ Lead with Stakes (Heart), Not Just Stats (Head)
“735 million people went to bed hungry last night” resonates more than “Global food insecurity affects 735 million individuals.”
Same data. Different impact.
3️⃣ Hire Audience Translators
Not only language translators but 'audience' translators.
Journalists who turn policy into stories.
Creators who make data shareable.
The UN hires economists and climate scientists.
Why not communication experts who speak 'layperson'?
None of this requires dumbing down 'technical' content.
It requires opening up.
Because here’s the part that gets missed...
Clear, accessible communication isn’t just a branding fix.
It’s a social justice issue.
When reports are dense or riddled with jargon, we don’t just lose readers, we silence stakeholders.
Neurodiverse audiences.
Non-native speakers.
Frontline actors.
The very people whose insights should shape decisions.
Because every unread report isn’t just wasted research.
It’s wasted time, wasted money, and...
wasted chances to act before global problems get worse.
LinkedIn, it seems, just wrote the United Nations’s communication playbook.
👉 See original post here: https://lnkd.in/eFEjrwYE
🔥Follow me for content that is inclusive & accessible | 155 comments on LinkedIn
