4WARD.earth: The local-to-global platform for climate & sustainability professionals!
Post | LinkedIn
ππβπ§π π©ππ‘π ππ£π πππ€πͺπ© ππ‘ππ’ππ©π ππππ£ππ π’π€π§π π©πππ£ ππ«ππ§, ππ£π π¨π€π’πππ€π¬ πͺπ£πππ§π¨π©ππ£πππ£π ππππ π€π©πππ§ π‘ππ¨π¨.
Post | LinkedIn
Over a million people viewed my post on unread UN reports.
The irony wasnβt lost on me.
A post about UN reports was read more than the actual UN reports!π«£
That post unpacked the problems (if you missed it, you can have a look at the link below).
This post is about the solutions that came from the comment section.
Hereβs what the LinkedIn community had to teach the UN:
1οΈβ£ Use the βDip, Swim, Diveβ Framework
Dip = 30-second hook for opening paragraphs and social media
Swim = executive summary that actually summarises.
Dive = full technical report for specialists.
Most people never dive. But everyone needs to dip.
2οΈβ£ Lead with Stakes (Heart), Not Just Stats (Head)
β735 million people went to bed hungry last nightβ resonates more than βGlobal food insecurity affects 735 million individuals.β
Same data. Different impact.
3οΈβ£ Hire Audience Translators
Not only language translators but 'audience' translators.
Journalists who turn policy into stories.
Creators who make data shareable.
The UN hires economists and climate scientists.
Why not communication experts who speak 'layperson'?
None of this requires dumbing down 'technical' content.
It requires opening up.
Because hereβs the part that gets missed...
Clear, accessible communication isnβt just a branding fix.
Itβs a social justice issue.
When reports are dense or riddled with jargon, we donβt just lose readers, we silence stakeholders.
Neurodiverse audiences.
Non-native speakers.
Frontline actors.
The very people whose insights should shape decisions.
Because every unread report isnβt just wasted research.
Itβs wasted time, wasted money, and...
wasted chances to act before global problems get worse.
LinkedIn, it seems, just wrote the United Nationsβs communication playbook.
π See original post here: https://lnkd.in/eFEjrwYE
π₯Follow me for content that is inclusive & accessible | 155 comments on LinkedIn
Biocubes
visualization of everything on earth
Open Planet - aboutus
Open Planet collection
Contact Us Log in Sign up Submit
Use This Research-Backed Message to Talk About Climate Change and Health with Anyone
To talk about climate change, use simple, clear messages, repeated often, by a variety of trusted sources.
ear Messagesβ¦
To begin with, your message must be as simple and clear as possible. Thatβs because the less you say, the more youβre heard. Saying less means youβre only choosing to verbalize β and audiences will only hear β the most valuable parts of your message. Which means your message is more likely to stick. And you can learn what the most valuable things to say are by using audience research to determine what resonates with people. (Or skip to the end of this post if you simply canβt wait any longer.)
Repeated Often β¦
Once you have your clear simple message, press repeat. Again and again. Repetition is the mother of learning (and liking, and trust.) And you donβt need to repeat the exact same words over and over β adapt the message, elaborate it, but no matter what, find ways to say it early and often. Then find ways to further reinforce your message with visuals and metaphors to add color and make it memorable.
By a Variety of Trusted Voices
Finally β communication is only effective in a context of trust. Doctors, nurses, and health professionals are among the most-trusted voices in America on all sorts of issues β including on climate and health. For those outside the healthcare industry, focus your conversations on audiences who already know or trust you. The result: if your messages are simple and clear, other trusted voices β even member
Collections - Climate Outreach
(1) Post | LinkedIn
2024 is in front of us, with hope for the year to be better than 2023. What we mean by "better" will differ for each of us. My wish would simply be of more⦠| 45 comments on LinkedIn
A New Era in Climate Communications
A system change approach to communications
What's Next?
For our 50th year, weβre looking forward, not back, to life on Earth. Together, we can prioritize purpose over profit, collaboration over competition and pro...
Climate psychologist says neither gloom-and-doom nor extreme solution-obsessed optimism is the best way to discuss climate change productively
There must be an honest acknowledgment that no one person can solve climate change alone, says climate psychologist RenΓ©e Lertzman.
βThe visuals of today help create the reality of tomorrow:β Why Hollywood is finally tackling climate change onscreen
The Transformative Power of Storytelling
In conjunction with the Stockholm Resilience Centre we shared how positive stories can be used to influence new ideas, shape narratives and reimagine future ...
The Four Cs of Effective Climate Communication
Climate engagement strategist Renee Lertzman described the helpful framework for approaching climate engagement and action.
Communicating the Climate Crisis - Climate-XChange
Climate change communication is shaped by our different experiences, mental and cultural models, and underlying values and world views.