Chapter 2 - Personas

A way to summarize the mindset, needs, and goals typically held by stakeholders

Creating marketing personas is a lot of work. You need to find the right people, schedule interviews, ask the right questions and then capture the insights i...

Use Delve AI's persona generator software to create data-driven user, buyer, competitor and employee personas for your business automatically. Use them to grow your business and to serve your customers better.

Grab your free Empathy Map template for Miro and Mural

Use this employee persona template to help you frame your internal communications and get to know key audiences within the company!

Dasha Crosby shares why understanding learner pain points is critical for building effective learning strategies.

Knowing your audience is crucial. You can create in-depth marketing persona profiles with Notion. Understand your target customers' needs, pain points, and behaviors to refine your messaging.

Get to know your learners better and incorporate learner experience design into your process with our free learner persona template and guide.

Here we explore how segmenting your audience can lead to more engagement, better learning outcomes, and better business results.

Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know. Read More: https://www.nngroup.com/articles/personas-study-guide/ Watch Next: https://youtu.be/rIwoweiC3n4 Enroll in live training: https://www.nngroup.com/courses/personas/ Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/ Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 Persona definition 0:31 How to create personas 0:54 Persona benefits 3:20 View more NN/g content

Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

Explore professionally designed user persona templates you can customize and share easily from Canva.

Download this free Canva template for 6 crucial elements to design microlearning that wows your learners (and your boss). Try 7taps for free!

Unsure where to start? Use this collection of links to our articles and videos to learn about personas and how to create and apply them.