7 Creative Ways to Repurpose a Presentation or Slide Deck
I'm on a mission lately to break the binary thinking around what content types are/aren't suitable for repurposing. This week I'm tackling presentations.
Think Like a Marketer - Dive Deeper
Chapter 4 - Content Strategy
How to write like CybSafe
Cyber security doesn’t have to be complex and scary. At CybSafe, we use language that you use. No jargon, just fun (and an emoji or two!)
How to Create a Content Style Guide (+ Style Guide Template)
A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand.
Dock | B2B Sales & Customer Onboarding Software
Dock organizes all shares content in one branded workspace.
Hacking the Unconscious (Audible Audio Edition): Rory Sutherland, Rory Sutherland, BBC Audio: Audible Books & Originals
Amazon.com: Hacking the Unconscious (Audible Audio Edition): Rory Sutherland, Rory Sutherland, BBC Audio: Audible Books & Originals
Chapter 1 - Intuitive vs Deliberate Thinking
Decoded (2nd Edition): The Science Behind Why We Buy (Audible Audio Edition): Phil P. Barden, Graham Mack, Ascent Audio: Books
The Choice Factory: 25 Behavioural Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
Amazon.com: The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy (Audible Audio Edition): Richard Shotton, Simon Cole, Harriman House: Books
Chapter 5 - Writing
Jargon eBook Download | B2B Messaging & Positioning Consultancy | Punchy
Find out why jargon doesn’t bring your buyers closer—and how to stop using it.
Cheetos Other Hand Font
The first ever typeface fully designed with the other hand — because our designer's dominant hand was covered in Cheetle.
Download the font here: https://www.cheetos.com/
Or install the Chrome Extension here: https://chromewebstore.google.com/detail/cheetos-other-hand-font/ijdjekfednmgdfnohggcahgbmldacbcp
realestate ad.jpg
Principle: The Facial Expression Test
An ad that makes your audience pull a face = A good ad.
Chapter 6 - Visuals
Imagination Research and Resources | ProDio
There is a wealth of scientific and neuroscientific research that supports the importance and value of imagination in education and adult professional learning and development.
Chapter 2 - Personas
Readability Guidelines
"Imagine a collaboratively developed, universal content style guide, based on usability evidence." Sarah Winters, project founder.
"Imagine a collaboratively developed, universal content style guide, based on usability evidence." Sarah Winters, project founder.
SaaS Landing Page
SaaS Landing Page showcases the best landing page examples created by top-class SaaS companies. Get ideas and inspirations for your next design project.
If learning matters, make it a campaign -
Ross Garner urges L&D professionals to learn from marketing and make their learning initiatives short, easy to access, promoted often and absolutely essential The world of work is complicated. As […]
Chapter 7 - Learning Campaigns
The Power of Positivity | Brain Games
Bandura (1977) - Self-Efficacy Theory
This study introduces self-efficacy, defined as the belief in one’s ability to achieve specific outcomes. Bandura identifies four key sources that shape self-efficacy:
Mastery Experiences: Success builds confidence, while failure undermines it. Vicarious Experiences: Observing others succeed boosts belief in one’s own abilities. Verbal Persuasion: Encouragement and positive feedback enhance self-belief. Emotional States: Calm, positive emotions support confidence; stress and anxiety hinder it. Self-efficacy influences goal-setting, effort, persistence, and emotional resilience. It’s not fixed and can be improved through incremental success, positive reinforcement, and emotional regulation.
This groundbreaking theory has shaped research in education, sports, and personal development by demonstrating that belief in oneself is critical for success.
Smart Brevity Workbooks
- How to optimize an essential communication
- How to kick off every essential communication
- How to find and refine your audience
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Sutherland, Rory: 9780062388421: Amazon.com: Books
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life [Sutherland, Rory] on Amazon.com. *FREE* shipping on qualifying offers. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Extras & Bonus Materials
The Ultimate Copywriting Resource List - The Copywriter Club
The ultimate list of copywriting books, blogs, podcasts and courses vetted by expert copywriters. These are the resources that will help you improve.
Email Marketing
WriteClick Newsletter Email Design - Email Love
This newsletter from ClickUp hits all the right notes. The vibrant illustrations and punchy headlines immediately grab attention, while the modular layout
Digital and Email Marketing Platform | Constant Contact
With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start your FREE trial today!
Workshop: The #1 internal communications email platform
Workshop is the best way to create, send, & measure branded internal communications emails and employee newsletters across distributed teams. It replaces any internal communications email software you have & makes it easy to create content that is always relevant, engaging, useful, and on-brand.
Personas 101
Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.
Read More: https://www.nngroup.com/articles/personas-study-guide/
Watch Next: https://youtu.be/rIwoweiC3n4
Enroll in live training: https://www.nngroup.com/courses/personas/
Subscribe to our weekly newsletter: https://www.nngroup.com/articles/subscribe/
Follow us and stay connected:
Linkedin: https://www.linkedin.com/company/nielsen-norman-group
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Chapters:
00:00 Persona definition
0:31 How to create personas
0:54 Persona benefits
3:20 View more NN/g content
Personas vs. Jobs-to-Be-Done
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.