Chapter 4 - Content Strategy

Visualize the highs and lows of an existing product or service experience

Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred platforms, with some donors preferring email, others scrolling through social media,…

I'm on a mission lately to break the binary thinking around what content types are/aren't suitable for repurposing. This week I'm tackling presentations.

Cyber security doesn’t have to be complex and scary. At CybSafe, we use language that you use. No jargon, just fun (and an emoji or two!)

A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand.