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Chapter 5 - Writing
The 42 Best Call to Action Phrases Ever & Why They Work
10 Tips on Writing from David Ogilvy
“Never write more than two pages on any subject.”
26 Words & Copy Constructs that Instantly Make You More Persuasive
Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you word something determines how people respond to it. This fast-paced, example-jammed session reveals eye magnet words, compliance triggers, and 24 other secrets (1 for each letter of the alphabet) that'll make you an instant master of persuasion.
Nancy Harhut is passionate about the impact of behavioral science on marketing. A popular conference presenter from NY to Moscow, Harhut is known for her interesting and very actionable insights.
Push Attention on Calls to Action
Calls to action should be the most salient element in a spatial grouping.
Tell me what you want: why every piece of media needs a call to action
If you're not asking your audience to do something, you're not being clear enough. A strong call to action turns attention into action. Here's why information makers, journalists, and creators should treat the CTA as essential—not optional—in every newsletter, website, or email.
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Legibility, Readability, and Comprehension: Making Users Read Your Words
Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.
Simply Put: Why Clear Messages Win―and How to Design Them: Guttmann, Ben: 9781523004683: Amazon.com: Books
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the s...
Punchy how to break up with jargon ebook
Jargon eBook Download | B2B Messaging & Positioning Consultancy | Punchy
Find out why jargon doesn’t bring your buyers closer—and how to stop using it.
Imagination Research and Resources | ProDio
There is a wealth of scientific and neuroscientific research that supports the importance and value of imagination in education and adult professional learning and development.
Readability Guidelines
"Imagine a collaboratively developed, universal content style guide, based on usability evidence." Sarah Winters, project founder.
"Imagine a collaboratively developed, universal content style guide, based on usability evidence." Sarah Winters, project founder.
Smart Brevity Workbooks
- How to optimize an essential communication
- How to kick off every essential communication
- How to find and refine your audience
Writing Examples
Write like the greats.
The Ultimate Copywriting Resource List - The Copywriter Club
The ultimate list of copywriting books, blogs, podcasts and courses vetted by expert copywriters. These are the resources that will help you improve.
Headline Analyzer
Free Headline Analyzer - Create Better Headlines - AIOSEO
Use our free headline analyzer tool to create better headlines that's proven to boost CTR, improve email open rates, boost YouTube views, and more.
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Free training day 1
Build a 6-figure Personal Brand on LinkedIn in days without being cringe, spending hours writing, or selling your soul in the process.
6 ways to improve your Grammarly readability score - Codeless
In this article, we’ll look closely at what Grammarly’s readability score means and answer some of your frequently asked questions.
Writing for Busy Readers: Communicate More Effectively in the Real World
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy
Readers of online news prefer simple headlines, research suggests.
New research in Science Advances suggests journalists don’t prefer simple headlines to complex ones, but readers do.
Readability Calculator
Take control of your content with ReadablePro
You don't have long to grab someone's attention. Make the most of the time you do have with ReadablePro.
Headline Studio from CoSchedule
Write better headlines that drive maximum traffic in Headline Studio. Start for free and access tons of headline recommendations and resources in one tool.
Sharethrough Headline Analyzer
Optimize your headlines with insights on engagement, readability, and emotional impact from Sharethrough's Headline Analyzer.
Apple Style Guide
Headline Analyzer From IsItWP: Write Clickable SEO Headlines
Our Headline Analyzer tool enables you to write irresistible SEO headlines that drive traffic, shares, and rank better in search results.
Learn Great Copywriting in 76 Minutes | Harry Dry
Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what...
Grammarly: Free AI Writing Assistance
Grammarly makes AI writing convenient. Work smarter with personalized AI guidance and text generation on any app or website.