Chapter 4 - Content Strategy

Find out what content atomization is, 3 reasons to atomize your content, plus 47 ways to atomize your content and squeeze more out of your existing content.

Content atomization is an effective way to maximize the value of each piece of content your marketing team creates.

Struggling to keep up with content demand? AI-powered content repurposing is your shortcut.​ Learn the essentials in this blog post. Read now.

Great content is the foundation of your content marketing plan. It attracts new visitors to your site, strengthens your online reputation, and builds trust, which ultimately leads to converting prospects into leads and eventually customers. However, it can take a lot of time and effort to create effective content on a consistent basis. Repurposing content allows you to extend the value of your content by changing it to serve a different purpose, like transforming the messaging of a blog post into a video. The messaging is the same, but the channel or format in which it’s consumed is different. In this lesson, you'll learn why repurposing content is important, how to extend the value of your content using strategies and best practices, and what repurposing content looks like.

Repurposing content saves you time and helps your content reach a wider audience. But how do you actually bake repurposing content into your workflow? This guide tells you everything you need to know.

Explore how top B2C and B2B brands are leveraging content atomization to expand their reach and relevance, and consider applying similar approaches to your brand's content strategy.

Discover how to repurpose content effectively, along with three real-life examples. Learn smart strategies to maximise reach with less effort.

Visualize the highs and lows of an existing product or service experience

Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred platforms, with some donors preferring email, others scrolling through social media,…

I'm on a mission lately to break the binary thinking around what content types are/aren't suitable for repurposing. This week I'm tackling presentations.

Cyber security doesn’t have to be complex and scary. At CybSafe, we use language that you use. No jargon, just fun (and an emoji or two!)

A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand.