Chapter 8 - Martech

A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.

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Save everything in visual folders. Invite your friends to share and collaborate. Find out what's bubbling up for you!

MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. MarTech is marketing.

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