Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life [Sutherland, Rory] on Amazon.com. *FREE* shipping on qualifying offers. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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We now have AI tools for making A/B testing smarter, faster, and infinitely more manageable. Read on to learn how the experts are doing it.

In this complete A/B test, you'll get a free significance calculator, introduction to effective A/B testing, and a template to track and improve your tests.

Digital marketing quotes provide insight as you navigate the challenges and opportunities of the digital landscape — so here’s a list of my favorites.