Miami ILR-Messages That Stick

Read this one any time. It’s “lessons learned” from the trenches of the five different writing careers I’ve had—advertising, screenwriting, fiction, nonfiction and self-help. NWTRYS is tradecraft. An MFA in Writing in 197 pages.

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Magic Words What to Say to Get Your Way. New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams Order Magic Words AboutMagic Words Almost everything we do

Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

With Writing for Busy Readers, Harvard professor Todd Rogers teaches everyday communicators how to write better for their busy audiences.

Most texts on writing style encourage authors to avoid overly-complex words. However, a majority of undergraduates admit to deliberately increasing the complexity of their vocabulary so as to give th...

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