Session 1: Get Attention

Read this one any time. It’s “lessons learned” from the trenches of the five different writing careers I’ve had—advertising, screenwriting, fiction, nonfiction and self-help. NWTRYS is tradecraft. An MFA in Writing in 197 pages.

Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

Enhance your writing, editing, and internal communications with our AI-powered Smart Brevity tool.

With Writing for Busy Readers, Harvard professor Todd Rogers teaches everyday communicators how to write better for their busy audiences.