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Principle: The Facial Expression Test
An ad that makes your audience pull a face = A good ad.
Chapter 6 - Visuals
12 Visual Hierarchy Principles Every Non-Designer Needs to Know
Visual hierarchy is a method of organizing design elements in order of importance. These are the 12 virtual hierarchy principles you need to know.
The ultimate guide to visual hierarchy
Visual hierarchy is all about working with the resources in your design toolbox — color, contrast, typography, spacing, and other basic principles — to organize and prioritize your content. The good news is it’s much easier than it sounds, so to discover design zen, follow our guide to visual hierarchy.
Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
Graphics for Learning teaches you how to design effective graphics for print or online and computer-generated materials—multimedia, texts, working aids, and slides—that will maximize learning, understanding, and reasoning. Based on solid research on how people learn, this crucial resource contains best practices and shows you how to go beyond the visible features of graphics to plan visuals that are based on their communication and psychological functions. Written by instructional design experts Ruth Colvin Clark and Chopeta Lyons, Graphics for Learning includes a graphic design model that guides you through the visual planning process—from needs assessment through production. No matter how much or little expertise you have working with graphics, this book will help you boost your return on investment by giving you the information you need to design and implement the most effective visuals.
Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals
Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource.