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Ever since software updates became distributed regularly as part of the SaaS business model, it has become the vendors’ priority to show how clever they are through callouts, balloons, dialogs, toasts, and other in-product advertising. I understand why vendors want users to know about new features. But these promotions are way too much and way too often. Respecting users has long been deprioritized in favour of whatever new thing leads to promotions and bonuses.