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Being an Honorary White Person Doesn't Make Us More Powerful - Electric Literature
Being an Honorary White Person Doesn't Make Us More Powerful - Electric Literature
Throughout the series, Amy frantically maneuvers to sell her plant business, Kōyōhaus, to Jordan Forster (Maria Bello), CEO of a big-box chain and casually obnoxious Asia-phile. Through Jordan and Amy’s various interactions, it is apparent that Jordan sees Amy as an Asian plaything to be acquired alongside her business—from the constant stream of racially-inflected quips, to overly-familiar touching. But on Amy’s part, she seems to have constructed both her business and personal brand for maximum appeal to the kind of white person that carries an orientalist appetite.
It doesn’t escape me that Japanese culture has long been fetishized in the West as being the upper echelon of Asian refinement. Kōyōhaus is Asianesque without cultural substance, engineered to let consumers feel cultured simply through a purchase, not unlike Jordan herself, who is willing to pay $150,000 to buy a chair from Amy called “tamago” (Japanese for “egg”) without even bothering to learn how to pronounce it correctly.
·electricliterature.com·
Being an Honorary White Person Doesn't Make Us More Powerful - Electric Literature