Hating Apple goes mainstream
Apple faced backlash over an ad showcasing their new iPad's thinness and performance. The ad depicted a hydraulic press crushing analog creative tools and instruments into a thin iPad, which raised concerns about the trend of technology companies killing creative industries
It symbolizes everything everyone has ever hated about digitization. It celebrates a lossy, creative compression for the most flimsy reason: An iPad shedding an irrelevant millimeter or two. It's destruction of beloved musical instruments is the perfect metaphor for how utterly tone-deaf technologists are capable of being. But the real story is just how little saved up goodwill Apple had in the bank to compensate for the outrage.
This should all be eerily familiar to anyone who saw Microsoft fall from grace in the 90s. From being America's favorite software company to being the bully pursued by the DOJ for illegalities. Just like Apple now, Microsoft's reputation and good standing suddenly evaporated seemingly overnight once enough critical stories had accumulated about its behavior.
Apple had such treasure chest of goodwill from decades as first an underdog, then unchallenged innovator. But today they're a near three-trillion dollar company, battling sovereigns on both sides of the Atlantic, putting out mostly incremental updates to mature products.