How we use generative AI tools | Communications | University of Cambridge
The ability of generative AI tools to analyse huge datasets can also be used to help spark creative inspiration. This can help us if we’re struggling for time or battling writer’s block.
For example, if a social media manager is looking for ideas on how to engage alumni on Instagram, they could ask ChatGPT for suggestions based on recent popular content. They could then pick the best ideas from ChatGPT’s response and adapt them. We may use these tools in a similar way to how we ask a colleague for an idea on how to approach a creative task.
We may use these tools in a similar way to how we use search engines for researching topics and will always carefully fact-check before publication.
we will not publish any press releases, articles, social media posts, blog posts, internal emails or other written content that is 100% produced by generative AI. We will always apply brand guidelines, fact-check responses, and re-write in our own words.
We may use these tools to make minor changes to a photo to make it more usable without changing the subject matter or original essence.
For example, if a website manager needs a photo in a landscape ratio but only has one in a portrait ratio, they could use Photoshop’s inbuilt AI tools to extend the background of the photo to create an image with the correct dimensions for the website.