People feel stronger emotions when they can see a vivid, immersive VR depiction of people who need help.

The International Committee of the Red Cross conducted an experimental study to examine whether virtual reality (VR) could be used to improve fundraising efforts. Results showed that VR led to an increase in donations and a higher reported likelihood of becoming regular donors. Additionally, emotional feelings and quality of the experience were improved, and a physiological increase in arousal was observed. This study provides evidence that VR could be an effective tool to innovate fundraising.