Impression Management
Although impression management has been relatively free of controversy as a scholarly topic, some disagreements have formed around the ethics of managing impressions, how to best measure impression management, and whether impression management explains some of the more venerable topics in social science such as prosocial behavior, cognitive dissonance, and moral judgment.
Other work has investigated how easy it is to mismanage an impression, such as when “humble bragging” and giving “backhanded compliments.”