AI excels at tasks that are intensely human: writing, ideation, faking empathy. However, it struggles with tasks that machines typically excel at, such as repeating a process consistently or performing complex calculations without assistance. In fact, it tends to solve problems that machines are good at in a very human way. When you get GPT-4 to do data analysis of a spreadsheet for you, it doesn’t innately read and understand the numbers. Instead, it uses tools the way we might, glancing at a bit of the data to see what is in it, and then writing Python programs to try to actually do the analysis. And its flaws — making up information, false confidence in wrong answers, and occasional laziness — also seem very much more like human than machine errors.

This quasi-human weirdness is why the best users of AI are often managers and teachers, people who can understand the perspective of others and correct it when it is going wrong.

Rather than focusing purely on teaching people to write good prompts, we might want to spend more time teaching them to manage the AI.

Telling the system “who” it is helps shape the outputs of the system. Telling it to act as a teacher of MBA students will result in a different output than if you ask it to act as a circus clown. This isn’t magical—you can’t say Act as Bill Gates and get better business advice or write like Hemingway and get amazing prose —but it can help make the tone and direction appropriate for your purpose.